Objectives: Crew Resource Management is mandatory in aviation and has led to a drastic decrease in dangerous incidents. This talk gives an overview of what CRM is and why we could also profit to implement it in medicine.

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这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

Objectives: Over history, human body perceptions were affected by the way people perceived themselves and were perceived by others.
The body is referred more and more as “project and process”, aesthetic procedures are considered as long-term investment, attributing prestige, respect, and social advantages.
We present the impact of individuals’ appearance on their social status, socially-motivated actions of transforming their looks, and the way theories and social sciences paradigms the account for this impact.

Introduction: Physical and mental health are positively matched with the human body image
People strive to connect with each other and compare themselves to a group in society based on their symbols and values.
This study investigates the effect of social, emotional, and health-oriented situations on the desire to undergo aesthetics treatments, and definition of future trends. This study aims to explore the way beauty and aesthetic treatments might help individuals in the acquisition, development, and internalization of their social and self-identity.

Materials / method: Research Aims
To explore the impact of a social, emotional and health-oriented situation on the desire for undergoing aesthetics treatments among men and women.
Research Questions
Will differences be found between the two research groups (participants who underwent aesthetic treatments, and participants who did not undergo aesthetic treatments) and the gender groups on the level of self-concept?
Participants: N = 237
Male 85
Female 152
Research Instruments:
Self-concept questionnaire – TSCS
Mental well-being questionnaire – WHO5
Demographic characteristics questionnaire
Interview guide

Results: The results indicated that both the physical and social self-concept served as mediation variables of the direct effect between the between the participants' demographic and therapeutic characteristics and their mental well-being (p < .001).
The results of the initial model yield fit indices: CMIN = 2.78, CFI = .964, TLI = .892, IFI = .965, RMSEA = .087
The result indicated that participants who underwent aesthetic treatments reported higher physical and social self-concept as well compared to participants who did not undergo aesthetic treatment.

Conclusion: The analyses illustrated that the main reasons for deciding to undergo aesthetic treatments are associated with the theory of the body.
The sociology of the body is a branch of social sciences research that deals with the role that the human body plays in social, historical, and cultural interaction processes. The research of sociology engages in questions such as: what is the role of the body in social interaction processes, what is the symbolic meaning of the body in culture being manifested mainly by religious and magical rites and and how social relationships are demonstrated in it.

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Objectives: The objective of this lecture is to highlight the importance of a good clinic design as a key element in business development. It creates an impression of professionalism and an adherence of the brand to the concept of aesthetic culture.

The participants are engaged to embrace the fact that customers have expectations when it comes to presenting a service experience in the business of aesthetics.

Introduction: Aesthetic and medical services are heavily oriented towards customer experience. In this very competitive industry, it is important to respond to customer expectations of a brand not only in service and communication, but also with environment.

Branding is a key factor in driving business, and impressive clinic design is one of the big players contributing to the effective establishment of a proper brand image as it is directly experienced by patients and clients.

Design always defines. It defines the brand, and it defines professional image.
It's all about business character.

Materials / method: Different key elements in effective branding will be outlined in the presentation including clinic design.

Part of the discussion will be different popular design themes and concepts, decorating techniques, and aesthetic installations that will help drive brand identity and be an effective content for marketing.

Themed designs like "Tropical Spa," "Sophisticated Cosmopolitan," "Rustic Country Style" and more will be presented, as well as strategies like logo placement and "Instagrammable Corners."

Results: It is expected that participants will be inspired to include clinic design development in their business planning as one of the primary elements, or in future enhancement of their current service environments.

The clinic design theme of their preference may also be a key foundation in cohesively developing their brand creatives like logos and packaging, or vice versa.

Conclusion: Customer experience through clinic design is one of the most effective ways patients and clients can immerse themselves in the brand. It can help in business identity and association, and it can help develop brand loyalty and recall.

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